REVOLUTIONISING GUEST CONVENIENCE AT IBIS BUDGET MANCHESTER

Located near Manchester Airport, Ibis Budget Manchester caters to over 300 guests daily, many of whom check in late at night or depart early in the morning. To meet the diverse needs of these travellers, the hotel required a convenient grab-and-go solution that would provide 24/7 access to food, drinks, and  coffee. The solution also needed to be hands-off for the staff, adding no additional workload, while driving extra revenue from previously underutilised areas of the hotel.

Ibis Budget Manchester partnered with Selecta to introduce a premium self-serve lobby solution designed to enhance the guest experience and boost hotel revenue.

• Foodies Grab & Go Smart Fridges: stocked with a variety of fresh sandwiches, salads, branded snacks, and cold drinks, these fridges provide guests with contactless payment options and 24/7 access. To further enhance convenience, the fridges also offer non-food essentials such as toiletries, giving guests everything they need at their fingertips.
• Lavazza coffee corner: guests can now enjoy high-quality, barista-style coffee and tea at any time, ensuring a premium experience for both late arrivals and early departures. This self-serve coffee station provides convenience and elevates the hotel's service offering.
• Fully managed service: Selecta's end-to-end solution takes care of everything, from  installation to regular, data-driven restocking and maintenance. By leveraging real-time data analytics, Selecta optimises the product range to meet guest preferences while reducing waste, ensuring a seamless, efficient service that requires no additional work from hotel staff.

The new lobby solution has significantly enhanced the guest experience, providing convenience and variety that meets the demands of all types of travellers. The impact has been  overwhelmingly positive, with the following benefits:

24/7 Access: guests now enjoy round-the-clock access to refreshments, giving Ibis a competitive advantage over other hotels in the area.

Increased guest satisfaction: guest feedback has been highly positive, with many noting the     convenience and quality of the food, drinks, and coffee available at any time. This has contributed to higher satisfaction scores.

Revenue generation: previously unused space has been transformed into a profit-generating area through a revenue share model, providing a new and valuable income stream for the hotel.

Staff Efficiency: the fully automated system requires no additional work from the hotel team, allowing staff to focus on delivering exceptional service in other areas of the hotel.

By implementing Selecta’s tailored, self-serve lobby solution, Ibis Budget Manchester successfully addressed the needs of its guests while creating new revenue streams. The fully managed service not only improved guest satisfaction but also provided the hotel with a hands-off solution that seamlessly fits into its operations. Selecta’s technology-driven approach ensures continuous optimisation, making it a valuable partner for hotels looking to enhance their offerings and boost profitability.

Looking to elevate the guest experience at your hotel? Contact us today using the form below to discover how our 24/7 self-serve vending and premium coffee solutions can enhance your operations or check out our self-serve lobby solutions.